Obviously, the world of retail has been turned upside-down. It’s fair to say that nobody has been through anything like this before.
And we wanted to talk about it.
So we gathered a group of retail branding experts to break down both the issues of the moment and the longstanding best practices that create lasting success. If there is ever a time to make sure your brand is connecting with both retail buyers and consumers, it’s right now.
During our discussion, we surface all kinds of great topics, including virtual presentations, fulfillment challenges, and using this current time as effectively as possible. Our industry veterans share both the knowledge their experience provides, and their takes on the current situation.
We hope you’ll take a few minutes to listen. If you have questions about how we can help you manage during these challenging times, please don't hesitate to contact us directly.
Panelists include:
Lisa Adams, Founder & CEO, The Beauty Matchmakers
Lisa knows how to make retail magic happen. For more than two decades, she has helped beauty and personal care brands secure store placement that drives growth. She also developed, grew, and eventually sold one of the first ecommerce sites for beauty products.
Kelly Kovack, Founder & CEO, BeautyMatter
Part of the original executive team at Bliss, Kelly helped bring about fundamental change in the way beauty products are merchandised, distributed, and marketed to consumers. As the Vice President of Marketing at Dr. Dennis Gross Skincare, she has also defined the cosmeceutical category. Today, Kelly leads the B2B platform BeautyMatter, and has her own award-winning fragrance brand.
Joe McMahon, Founder & CEO, McMahon Consulting and Brand Execution
Joe spent more than 20 years as an executive at Neiman Marcus Group, serving as a buyer and a brand expert for Neiman Marcus stores, neimanmarcus.com, and bergdorfgoodman.com. During his tenure with the luxury retailer, he introduced more than $50M in revenue through new products from brands that included Prada, Christian Louboutin, and Hermes. He also launched and grew the Oribe hair care brand into the store’s largest volume seller.
Marisa Pell, Business Consultant, Connection Beyond
For nearly 15 years, Marisa has helped individuals, corporations, and organizations take their businesses to the next level. An accomplished and sought-after speaker, her most popular seminar is Using Intuition for Success in Business. By teaching people to tap into their gut feelings, she helps company leaders make better decisions, hire well, and filter negativity out of the workplace.