--- title: 4 Tech-Powered Strategies to Help Manufacturers Fight Inflation description: Inflation is hitting manufacturers hard. Here are four tech-powered strategies that can help you fight back and keep your prices down. image: https://blog.ezcomsoftware.com/hubfs/Fight%20Inflation.jpg --- [![eZCom Software](https://blog.ezcomsoftware.com/hs-fs/hubfs/raw_assets/public/Ezcomsoftware_july2022/images/eZCom-Logo.png?width=300&name=eZCom-Logo.png "eZCom Software")](https://www.ezcomsoftware.com/) - Solutions - [EDI Software: Lingo](https://www.ezcomsoftware.com/edi-software-lingo/) - [D2C / Drop Ship](https://www.ezcomsoftware.com/d2c/) - [Integrations](https://www.ezcomsoftware.com/integrations/) - [RESTful API](https://www.ezcomsoftware.com/api/) - Connections - [Trading Partners](https://www.ezcomsoftware.com/trading-partners/) - [Integrations](https://www.ezcomsoftware.com/integrations/) - About - [Why eZCom](https://www.ezcomsoftware.com/why-ezcom/#top) - [Testimonials](https://www.ezcomsoftware.com/our-reviews/) - [Awards](https://www.ezcomsoftware.com/awards/) - [Partnerships](https://www.ezcomsoftware.com/partners/) - Resources - [Resources Home](https://www.ezcomsoftware.com/resources/) - [Blog](https://www.ezcomsoftware.com/articles/) - [Case Studies](https://www.ezcomsoftware.com/case-studies/) - [What is EDI](https://www.ezcomsoftware.com/edi-101/) - [FAQs](https://www.ezcomsoftware.com/faq/) - [EDI Documents](https://www.ezcomsoftware.com/edi-documents-and-transactions/) - [GS1 FAQ](https://www.ezcomsoftware.com/gs1-faq/) - [In-House Vs. Full Service EDI](https://www.ezcomsoftware.com/in-house-versus-full-service-edi/) - [Thriving During Economic Cycles by Optimizing Your EDI Process](https://go.ezcomsoftware.com/is-your-edi-underpowered-thriving-during-economic-cycles) - [Schedule a Demo](https://www.ezcomsoftware.com/demo/) - Solutions - [EDI Software: Lingo](https://www.ezcomsoftware.com/edi-software-lingo/) - [D2C / Drop Ship](https://www.ezcomsoftware.com/d2c/) - [Integrations](https://www.ezcomsoftware.com/integrations/) - [RESTful API](https://www.ezcomsoftware.com/api/) - Connections - [Trading Partners](https://www.ezcomsoftware.com/trading-partners/) - [Integrations](https://www.ezcomsoftware.com/integrations/) - About - [Why eZCom](https://www.ezcomsoftware.com/why-ezcom/#top) - [Testimonials](https://www.ezcomsoftware.com/our-reviews/) - [Awards](https://www.ezcomsoftware.com/awards/) - [Partnerships](https://www.ezcomsoftware.com/partners/) - Resources - [Resources Home](https://www.ezcomsoftware.com/resources/) - [Blog](https://www.ezcomsoftware.com/articles/) - [Case Studies](https://www.ezcomsoftware.com/case-studies/) - [What is EDI](https://www.ezcomsoftware.com/edi-101/) - [FAQs](https://www.ezcomsoftware.com/faq/) - [EDI Documents](https://www.ezcomsoftware.com/edi-documents-and-transactions/) - [GS1 FAQ](https://www.ezcomsoftware.com/gs1-faq/) - [In-House Vs. Full Service EDI](https://www.ezcomsoftware.com/in-house-versus-full-service-edi/) - [Thriving During Economic Cycles by Optimizing Your EDI Process](https://go.ezcomsoftware.com/is-your-edi-underpowered-thriving-during-economic-cycles) - [Schedule a Demo](https://www.ezcomsoftware.com/demo/) # 4 Tech-Powered Strategies to Help Manufacturers Fight Inflation Inflation. It’s everywhere. And it’s the worst it’s been [since the early 1980s](https://www.bloomberg.com/news/articles/2022-10-13/core-us-inflation-rises-to-40-year-high-securing-big-fed-hike).  For manufacturers, inflation has always come with a sense of helplessness. *It is what it is, now let’s pass the cost on to our customers, who will pass it on to their customers*… You know how it goes.  But it’s 2022. It is not 1982. Manufacturers today have powerful inflation-fighting, tech-fueled strategies at their fingertips that simply did not exist 40 years ago. Here are four to get your wheels turning. ## Strategy 1: Digital Deflation Digital what? [Digital deflation](https://www.gartner.com/en/articles/cfos-use-technology-in-your-inflation-fight). It’s the concept of investing in automation to reduce long-term costs.  Take a look at all of your business’ systems and processes. Identify everything that still requires manual effort. It’s an antiquated example, but maybe your time tracking system still uses a clock and punch cards. Maybe HR still uses paper forms to get new employees on-boarded.  Armed with your list of “things we still do manually” figure out what solutions exist that can fully (or at least partially) automate them.  Yes you will spend in the short term, but the long term savings will return year after year after year… thus helping you fight today’s inflation.    ## Strategy 2: Examine Your EDI and Order Processing  Processing orders is expensive, costing manufacturers time and money. Labor costs are high and chargebacks from retail trading partners triggered by errors can be crippling—especially during inflationary times.  By [**automating EDI and order processing**](https://www.ezcomsoftware.com/edi-software-lingo/), manufacturers can dramatically reduce related costs and chargeback occurrences. [Lingo](https://www.ezcomsoftware.com/edi-software-lingo/), our EDI and order processing platform does exactly that. It’s easy to use, customizable and backed by a team of developers and customer support pros to help you seamlessly integrate EDI into your existing business systems.  Bottom line, **EDI automation is an inflation fighting strategy that saves time and money**. It reduces errors, improves traceability and reporting, and strengthens your retailer relationships.    --- ### [What is EDI?](https://www.ezcomsoftware.com/edi-101/)  If EDI is an acronym you’re not familiar with, it stands for Electronic Data Interchange. EDI is the electronic communication of business transactions—from purchase orders and confirmations to invoices and shipping updates—between suppliers and retailers. EDI software like our platform, Lingo, saves manufacturers significant labor hours and money. [Check out our EDI 101 primer to get more familiar](https://www.ezcomsoftware.com/edi-101/). --- ## Strategy 3: Diversify Your Supply Many manufacturers started diversifying their supply networks at the onset of the pandemic. COVID shocked the global supply chain in ways no one had really experienced before. Nevertheless, identifying and **adding suppliers of different capabilities, capacities or geographies can be a useful strategy towards mitigating inflation**.    ## Strategy 4: Double Down on Digital Marketing Traditionally, marketing is one of the first departments to feel the effects of inflation-fighting spend reduction. The strategy is most often influenced by a rationale that relies on your product’s excellence (*Our product can market itself!*) and what are typically big spends (i.e., advertising dollars).  Consider not only resisting the urge to slash the marketing budget but to double down on it, specifically the digital piece. Think about it. **There's a good chance that inflation is triggering your competition to make cuts to marketing. That spells opportunity.** If your competition has reduced spending to reach your shared audiences, why wouldn’t you want to fill the void?  But how can you tell if your competition has tightened their marketing budgets? Ask your marketing team. They’ll be able to do some competitive digital marketing recon and come back to you with findings to influence decision-making.    ## Inflation Won’t Last Forever While it can feel like there’s no end in sight, inflation is not forever. But by considering tech-powered strategies that can soften it in the short term *and* create long-term impact on your bottom line, you’ll set business up for success now and into the future.  ### If you need to streamline and automate your data – reach out and we will be happy to listen and help build the perfect solution for your brand. [![Schedule a Discovery Call](https://no-cache.hubspot.com/cta/default/22237831/46146b16-8aab-4a50-9360-b5b9d18a89d2.png)](https://cta-redirect.hubspot.com/cta/redirect/22237831/46146b16-8aab-4a50-9360-b5b9d18a89d2) ### Recent Posts - [![Why Accurate EDI 856 (ASN) Transactions Are Critical for On-Time Deliveries](https://blog.ezcomsoftware.com/hs-fs/hubfs/People%20working.jpg?width=300&height=200&name=People%20working.jpg)](https://blog.ezcomsoftware.com/why-accurate-edi-856-transactions-are-critical) [Why Accurate EDI 856 (ASN) Transactions Are Critical for On-Time Deliveries](https://blog.ezcomsoftware.com/why-accurate-edi-856-transactions-are-critical) In today’s fast-moving supply chain, efficiency is everything. One of the most critical EDI... 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[Read more →](https://blog.ezcomsoftware.com/choosing-the-right-edi-software) - [![How a New Administration Might Impact Brands and Retailers](https://blog.ezcomsoftware.com/hs-fs/hubfs/Supply%20chain.jpg?width=300&height=200&name=Supply%20chain.jpg)](https://blog.ezcomsoftware.com/impact-brands-and-retailers) [How a New Administration Might Impact Brands and Retailers](https://blog.ezcomsoftware.com/impact-brands-and-retailers) The following article is 100 percent apolitical. We’re in the EDI business and the EDI business... [Read more →](https://blog.ezcomsoftware.com/impact-brands-and-retailers) - [![2024 Holiday Retail Trends Worth Paying Attention To](https://blog.ezcomsoftware.com/hs-fs/hubfs/Holiday%20Sales.jpg?width=300&height=200&name=Holiday%20Sales.jpg)](https://blog.ezcomsoftware.com/retail-trends) [2024 Holiday Retail Trends Worth Paying Attention To](https://blog.ezcomsoftware.com/retail-trends) Earlier this month, Adobe Analytics came out with some very interesting online holiday shopping data [Read more →](https://blog.ezcomsoftware.com/retail-trends) - [![A Beginner’s Guide to EDI](https://blog.ezcomsoftware.com/hs-fs/hubfs/Person%20working%20on%20a%20computer-Jan-22-2025-08-27-08-6066-PM.jpg?width=300&height=200&name=Person%20working%20on%20a%20computer-Jan-22-2025-08-27-08-6066-PM.jpg)](https://blog.ezcomsoftware.com/beginners-guide-to-edi) [A Beginner’s Guide to EDI](https://blog.ezcomsoftware.com/beginners-guide-to-edi) There are few moments more exciting for a brand than when they strike their first retailer... [Read more →](https://blog.ezcomsoftware.com/beginners-guide-to-edi) - [![The Hidden Costs of Chargebacks: Impact on Brands and Retailer Relationships](https://blog.ezcomsoftware.com/hs-fs/hubfs/EDI%20Chargebacks.jpg?width=300&height=200&name=EDI%20Chargebacks.jpg)](https://blog.ezcomsoftware.com/hidden-costs-of-chargebacks) [The Hidden Costs of Chargebacks: Impact on Brands and Retailer Relationships](https://blog.ezcomsoftware.com/hidden-costs-of-chargebacks) All brands that sell through retailers are familiar with chargebacks. (Hopefully not too familiar.)... 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