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Back-to-School is Much More than Staples and Target Even if it feels like you’ve just started enjoying summer and your kids are more interested in the pool than academics, don’t forget the back-to-school shopping season is just around the corner. And back-to-school is big business…
Mind The Store - Your eCommerce Store Get More Sales at Your Favorite Store: Yours. Even when you have significant placements with brick-and-mortar retailers and online marketplaces, your own eCommerce store offers incredible potential. Even better, you get to set the prices, the margins, the policies — it’s all in your control. Since companies like Shopify and Magento making it easy to set up online stores, the real question is learning how to drive traffic and get sales from them. In the online space, you don’t fling open the doors of your store and wait for people to walk by and decide to stop in. While there is no street or window signage that people will notice as they walk…
Get our free Guide to Managing Amazon Orders. Selling on Amazon At some point, every supplier confronts the Amazon question, since not selling on this powerful platform eliminates millions of potential customers. But Amazon is a beast — a sales monster with all kinds of tentacles. So what is the best, most effective and profitable way for you to sell on it?…
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Make EDI and eCommerce easier with QuickBooks and Lingo. If you run your business on QuickBooks, it only makes sense to choose an EDI solution that integrates seamlessly with it. The data and information that is critical to your company operations can make EDI and online transactions both simpler and more accurate. And that accuracy translates into fewer mistakes and the end of chargebacks…
Big opportunities mean serious requirements. When you’re working with a major retailer, the stakes are high. So, of course, are the rewards. When you have a chance to have your products on the shelves of The Home Depot, you jump at it, knowing that you’ll be in front of millions of customers in stores and online. After all, this is the world’s largest home improvement retailer, boasting more than 2,200 stores across the United States, Canada, and Mexico. Establishing a solid relationship with The Home Depot is a game-changer for many brands…
While purely online platforms get the buzz, QVC still delivers the goods. It wasn’t all that long ago that shopping at home, in the pre-digital era, meant lounging on the sofa, watching a home shopping channel, and reaching for your phone when you saw an item that excited you. While QVC still generates enormous sales volume this way, the brand has wisely evolved. Today, it’s a modern media company, promoting the products it carries not only on television but at qvc.com and, increasingly, on social media…
An API for EDI and eCommerce connects everything. The controversy surrounding Facebook and the information it shares has made API part of many news stories. That’s because the API is how developers get information from the social media site…
The fall of Toys R Us is a wake-up call. For decades, Toys R Us was a dominant player in retail. It was a go-to store, the destination for both the latest hot item and famous established brands. At some point in life, just about everyone was a Toys R Us kid…
Zappos or Whole Foods, Wegmans or Bed Bath & Beyond — building a brand means building solid retail relationships. When you have a nascent brand, your focus is squarely on creating something that has unique and enduring appeal. As it grows, however, the strength of your retail relationships becomes almost as important as the qualities of your product or line…