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Deciding which Shopify platform is right for your company. If you have a burgeoning eCommerce store, there’s a good chance it’s powered by Shopify. In a crowded and competitive category, it’s a popular choice, especially for startups or brands that want to sell directly to their customers…
What’s up with Amazon? The largest, most important online marketplace moves quickly. So quickly, in fact, that it seems like their own Prime Video service could launch a show called Keeping Up with the Amazons and never be short of material. The most recent episode: Amazon Vendor Central Suppliers being shifted to Amazon Seller Central…
How Many Sales Channels Make Sense for your Brand? In today’s retail environment, deciding which sales channels make sense for your brand has become critically important. Ignore some and you may miss out on a great opportunity. But move into all kinds at once and you may spread yourself too thin, depleting resources that could be employed more effectively elsewhere…
What’s in store? Our 2019 Retail Predictions are here. After another year of historic change — once-venerated stores shuttering, online channels emerging, supply chains growing more sophisticated — trying to figure out what will shape retail and order management in 2019 isn’t easy. We definitely wouldn't want to bet that all of these 2019 Retail Predictions will pan out…
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Build a seamless supply chain now. So you can handle growth later. When you launch a company and you’re working around the clock to grow, it can be difficult to imagine a time when order volume will place serious demands on your processes. Building a seamless supply chain is not usually a high priority…
Three tips to put your product in more places. With the holiday season underway, do you find yourself wishing that your product was available in more retail outlets? Are you convinced that your brand is perfect for a specific retailer if they would only give you a chance to show them why? Do you want to be on the radar of more retail buyers?…
When online merchants become Main Street stores. In recent years, the drumbeat about the end of the classic retail — a physical store with actual human beings inside — has only grown louder. Surely in this era of technology and convenience, many experts opine, consumers will only continue to turn away from actually leaving the comfort of their homes to shop. When getting to the world’s biggest mall is as easy as opening an Internet browser, the chances of getting someone to visit a shop will only decrease…
If brick-and-mortar retail can flourish, the key could be dreaming big. Just outside Met Life Stadium, home of the New York Giants and the New York Jets, a long-awaited retail development is making steady progress towards completion. And within its vast space, the future of the shopper experience is apparent. While not every store will be housed within a complex of nearly five million square feet, the touchstones that motivate consumers are not as different as you might imagine…
Online or brick-and-mortar, providing a first-rate experience still matters. Even as sales from digital channels continue to grow, it’s worth remembering that people are not simply blips on an analytics chart. They’re emotional, not completely rational beings and whether online or in a store, smart brands are working hard to figure out how to connect with them. Just as importantly, they’re working to make sure that consumers find it easy to do business with them…