eZCom Software Blog

“Amazing!” “Not impressed at all!” “Love it!” “A terrible experience!” “Great—I will definitely be a repeat customer!” In today’s retail landscape, everything and everyone comes under scrutiny. Including your brand and even your customer service professionals. Learn how to deal with online reviews of your brand is essential. Love ‘em or hate ‘em, online reviews will contribute to the story that surrounds your product. You can’t control what people say, but you can manage it. The good and the bad. What’s more, a brand with a dearth of reviews will not gain the confidence of potential buyers. Especially to younger shoppers, a lack of opinions translates into irrelevance. If nobody takes the time to comment on your products, many people…

Your online store needs to make an authentic connection with your customers to thrive. Your visitors need to understand how your products are the solutions they need. When your customers connect to the features, benefits, and values of your products, your conversion rate goes up…

If you are a cannabidiol (CBD) brand, you know that more and more retailers are stocking CBD products. No longer found primarily on the shelves of small health food shops, CBD has landed on the shelves of retail giants such as CVS, Whole Foods, and The Vitamin Shoppe. The market is growing rapidly, as more and more consumers embrace the health benefits of CBD. Looking forward, the brands that will enjoy lasting success will be those with reliable supply chains. An essential part of that? EDI for CBD brands and products…

Three ways to increase drop shipping business. Without shrinking margins. As retailers seek an edge, brands are expected to offer direct-to-consumer shipping. For some, it creates anxiety and a struggle to maintain reasonable profit margins. For others, the prospect of working with retailers who might have been unwilling to carry their lines in the past is motivating…

Get our free Guide to Managing Amazon Orders. Managing Amazon in an evolving retail landscape. Can Amazon be your friend? Maybe. At the very least, you should be able to make it your frenemy. After all, growing your business on this channel is probably critical to the long-term health of your brand., so let's talk about three ways to sell more on Amazon…

Over 250,000 online sellers already use it. Since starting at eZCom, I’ve not only learned about EDI but also the platforms that brands rely on to power their eCommerce stores. Shopify, WooCommerce, Big Commerce, Squarespace—if you have an online store or you’re developing one, you’ve heard the same names that I have. When you decide to start selling products online, there are myriad options when it comes to eCommerce and choosing the right one is challenging. But at some point in my conversations with online sellers, one name inevitably comes up: Magento. This open-source platform, now owned by Adobe, is the preferred solution for over 250,000 online merchants. By some measures, it is the most popular choice for eCommerce…

Grow Revenue — Online or In-Store Whether you have an online store powered by Shopify, Magento or WooCommerce, or you use EDI to trade with brick-and-mortar retailers, you want email marketing that works…

Deciding which Shopify platform is right for your company. If you have a burgeoning eCommerce store, there’s a good chance it’s powered by Shopify. In a crowded and competitive category, it’s a popular choice, especially for startups or brands that want to sell directly to their customers…

What’s up with Amazon? The largest, most important online marketplace moves quickly. So quickly, in fact, that it seems like their own Prime Video service could launch a show called Keeping Up with the Amazons and never be short of material. The most recent episode: Amazon Vendor Central Suppliers being shifted to Amazon Seller Central…