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Do you go straight to Walmart Marketplace? Or hop on Jet? The path to successful online retailing does, for many, start with Amazon. But it doesn’t end there. As dominant as the Seattle-based company may be — 92% of online shoppers say they have made at least one purchase on Amazon — there are other online marketplaces with customers you don’t want to ignore as you seek to grow sales and increase revenue…
The Battle for Your eCommerce Store. While they are hardly the only players in the space, Magento and Shopify may have the most buzz among eCommerce platforms…
Ross Stores, Dick’s Sporting Goods and TJ Maxx Expand Footprints Ulta Beauty also among stores planning for growth…
Amazon Prime Day has become an epic event, a company birthday celebration that offers consumers 36 hours of deals and other retailers all kinds of issues to consider. Many major stores, like Best Buy, Target and Walmart, aim to match Prime Day with steep discounts of their own. According to reports, Amazon generated over $4.2 billion in sales during its Prime Day event…
As the category booms, retail relationships are paramount. Few retail categories have seen the growth that is underway in the sector that includes health, beauty and cosmetics products — Forbes estimates that it’s a nearly $450 billion industry. Whether it’s high-end anti-aging remedies or all-natural hair products, there is growth across every level, and more and more shelf space — in both the physical and virtual worlds — is dedicated to them. Opportunity is everywhere for brands that offer quality formulations, stop-and-stare packaging, and the right multi-channel distribution…
Which to pitch? Nordstrom or Target? Steinmart or Kohl’s? JC Penney or Bed Bath & Beyond? As much as you probably want your product in as many locations as possible — it’s an omnichannel world these days — it’s important to remember that you want your brand in the environment that offers a high probability of success. You’ve worked too hard for anything else. You also want to spend your time pitching to retailers who are seeking products like yours and not waste hours chasing a store that is unlikely to entertain what you sell. What’s more, you want to be able to satisfy the requirement of the retailers who carry your items — even a company with a white…
Back-to-School is Much More than Staples and Target Even if it feels like you’ve just started enjoying summer and your kids are more interested in the pool than academics, don’t forget the back-to-school shopping season is just around the corner. And back-to-school is big business…
Mind The Store - Your eCommerce Store Get More Sales at Your Favorite Store: Yours. Even when you have significant placements with brick-and-mortar retailers and online marketplaces, your own eCommerce store offers incredible potential. Even better, you get to set the prices, the margins, the policies — it’s all in your control. Since companies like Shopify and Magento making it easy to set up online stores, the real question is learning how to drive traffic and get sales from them. In the online space, you don’t fling open the doors of your store and wait for people to walk by and decide to stop in. While there is no street or window signage that people will notice as they walk…
Get our free Guide to Managing Amazon Orders. Selling on Amazon At some point, every supplier confronts the Amazon question, since not selling on this powerful platform eliminates millions of potential customers. But Amazon is a beast — a sales monster with all kinds of tentacles. So what is the best, most effective and profitable way for you to sell on it?…
The fall of Toys R Us is a wake-up call. For decades, Toys R Us was a dominant player in retail. It was a go-to store, the destination for both the latest hot item and famous established brands. At some point in life, just about everyone was a Toys R Us kid…